Crimson Rebelyn
Founded in 2015 by a passionate collective of winemakers and entrepreneurs, Crimson Rebelyn emerged as a bold statement in the wine industry. The visionary owners sought to challenge conventions and redefine winemaking, quickly gaining recognition for their innovative approach and commitment to quality.
With a passion for crafting wines that exceed conventional standards, I was thrilled to translate their vision into reality. My goal was to elevate the brand, making it visually striking and distinctive with bold, rich designs. They weren't just seeking labels; they wanted pieces of art that embodied the essence of their brand — a harmonious blend of strength, resilience, and excellence.
Project Type
Personal
Scope
Brand Identity, Logo Design,
Illustration, Package Design, Labels
Role
Graphic Designer
Tools
Illustrator, Photoshop, Procreate
Year
2024
Crafted by passionate artisans, their wines capture the region's rich flavors and textures. From elegant Pinot Noir to robust Cabernet Sauvignon and harmonious Red Blends, each bottle pays homage to our diverse terroir and innovative winemaking techniques.
The name "Crimson Rebelyn" embodies the ethos of defiance and individuality. It speaks to the brands commitment to challenge convention, push boundaries, and craft wines that ignite the senses and inspire rebellion in every sip.
The label for Crimson Rebelyn boasts striking simplicity and bold illustration. Against a clean white background, a powerful fist tightly clenches vibrant crimson grapes, commanding attention and evoking passion and rebellion.
The brand's logo name stands out prominently in bold lettering, enhancing the label's commanding presence. This design exudes strength and defiance, inviting consumers to embrace the rebellious spirit of Crimson Rebelyn with every glance.
The Labels
The Illustration
Hand drawn in Procreate, my aim was to accentuate the fist's symbolism of rebellion, strength, and defiance as it confidently clasps the grapes. The vibrant hues of the grapes echo the shades of crimson red, further emphasizing the winery's audacious stance in winemaking.
Each squeeze of the fist expresses the passion and intensity infused into every bottle of Crimson Rebelyn wine, while the lush, ripe grapes embody the essence of the North Coast terroir. This dynamic imagery captures the essence of the brand — bold, rebellious, and unyielding in its pursuit of excellence.
