Fizz
Fizz, a California-based beverage brand, redefines refreshment with naturally essenced, carbonated iced teas. With zero calories and zero sugar, Fizz combines bold, natural flavors with carbonated water for a guilt-free, delightful drinking experience. Perfect for tea lovers and sparkling water enthusiasts, Fizz captures California's vibrant, laid-back lifestyle in every sip.
I focused on delivering a clean, crisp taste through unique flavors, each represented by bold logos featuring specific fruits and matching colors. With fun, bubbly packaging, Fizz offers a healthy, flavorful non-alcoholic iced tea alternative that stands out in the market.
Project Type
Personal
Scope
Branding, Logo Design
Role
Graphic Designer
Tools
Illustrator, Photoshop, Procreate
Year
2024
The Ultimate Zero Calorie,
Zero Sugar Refreshment!
I challenged myself to develop the brand identity, and packaging design for a seltzer that blends the classic taste of iced tea with a vibrant, sparkling twist.
My primary focus was on the packaging. With the booming popularity of seltzers in the market, offering a non-alcoholic seltzer specifically for tea lovers makes this product truly unique. I aimed for a design that is bubbly and vibrant with a hint of vintage aesthetic, yet also clean and eye-catching.
Fizz is carbonated water naturally essenced with delightful flavors, perfect for breezy days and summer nights. Enjoy the crisp, refreshing taste that makes life's moments a little easier and a lot more sparkling. Life’s easier with a little Fizz!
